Chickasha Trade Area

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Beyond the City Limits

Map with highlighted area
The approximate scope of Chickasha’s trade area. Map by EDC Staff. Map data © OpenStreetMap.

Regional Retail

The population of Chickasha proper may seem small, but that tells only a fraction of the story. Not only are we centrally located at the intersection of two U.S. Highways and Interstate 44, but we have retail options and chains that can’t be found elsewhere within a 30-minute radius. Additionally, compared to the OKC Metro or Lawton, navigating traffic is a breeze. Thus, Chickasha attracts consumers from these places and more:

  • Alex
  • Amber
  • Anadarko
  • Blanchard
  • Bridge Creek
  • Cement
  • Cyril
  • Dibble
  • Marlow/Bray
  • Minco
  • Pocasset
  • Rush Springs
  • Tuttle
  • Verden

The image above right is a composite of visitor heatmaps for eight key retailers and restaurants in Chickasha in 2021. Only visitors who went to a location at least 12 times within the time period are shown—in other words, this map shows regular visitors who are in Chickasha businesses once a month or more. This is how we define our trade area.

Potential Trade Area

Based on the foot traffic data above, and excluding outliers, we break our trade area down into ZIP Code Tabulation Areas (ZCTAs). According to Census data compiled by JobsEQ, this area (left) has a population of 89,207 people and nearly 37,000 households. A full demographic profile is available in our Data and Resources section.

Some more quick statistics (from Placer Labs):

  • The annual Festival of Light had over 170,000 unique visitors in the 2021 season.
  • Events and competitions held at the Grady County Fairgrounds and the Chickasha Sports Complex pulled 70,000 and 127,000 unique visitors, respectively, from 12-1-21 to 11-30-22.
  • In the same time period, Downtown Chickasha had over 191,000 total visits from 25+ miles away.

 

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