Beyond the City Limits
The approximate scope of Chickasha’s trade area. Map by EDC Staff. Map data © OpenStreetMap.
The population of Chickasha proper may seem small, but that tells only a fraction of the story. Not only are we centrally located at the intersection of two U.S. Highways and Interstate 44, but we have retail options and chains that can’t be found elsewhere within a 30-minute radius. Additionally, compared to the OKC Metro or Lawton, navigating traffic is a breeze. Thus, Chickasha attracts consumers from these places and more:
The image above right is a composite of visitor heatmaps for eight key retailers and restaurants in Chickasha in 2021. Only visitors who went to a location at least 12 times within the time period are shown—in other words, this map shows regular visitors who are in Chickasha businesses once a month or more. This is how we define our trade area.
Potential Trade Area
Based on the foot traffic data above, and excluding outliers, we break our trade area down into ZIP Code Tabulation Areas (ZCTAs). According to Census data compiled by JobsEQ, this area (left) has a population of 89,207 people and nearly 37,000 households. A full demographic profile is available in our Data and Resources section.
Some more quick statistics (from Placer Labs):